RFSU launched a digital campaign on abortion rights
RFSU (The Swedish association for Sexuality Education) launched a digital campaign on abortion rights. The aim was to show how abortion rights is closely interlinked to development and the possibility to decide over one’s own body, future and health. We asked well known influencers (persons on social medias with a big following), organisations and politicians to show solidarity with the women of the world and their right to safe and legal abortions by sharing a photo on Instagram with their message. Four ministers of the Swedish government joined! The campaign took off and after the weekend over one thousand posts were found under the hashtag #ståuppföraborträtten (stand up for abortion rights) The hashtag was trending on Twitter. RFSU got a six minutes slot on national television to speak on 28th of September.